Circle Sites

What are Circle Sites and How Can You Benefit?

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Circle Sites provide an evolutionary concept in website strategies. Today companies tend to create large sites covering every aspect of their business, whether it's the various business units they have, the numerous products they have to offer or the number of vertical markets they serve. Most designers recognize the importance of quick navigation to content supplying search boxes, pull down menus, and links.

A nice layout is essential and, though helpful, a deep complex site requires a visitor to figure out how to find information. If a site appears to be too general with the specific content being deep down in the site then a visitor may leave before even finding the specific content being sought.

The Circle Sites approach sets up niche sites (Circle Sites), each devoted to a particular business unit, product set, or vertical market, with each of thoses sites pointing back to your main site, or as we refer to it, the "money site". We suggest that instead of pointing to the home page of money site, the Circle Sites point to specific product pages on the money site. Niche sites offer more in-depth, focused information. Not only does the visitor find exactly what they are looking for immediately, but they get far more information than a multi-product and multi-market site usually provides. A niche-focused Circle Site can better compel a visitor to take action such as signing up to receive a newsletter. We recommend that the Circle Site send the visitor to your "money site" to complete the action first, where they then get to see the wider range of products or services your company offers.

Circle Sites benefit the Circle Site owner in other ways as well. In today’s highly competitive market that the Internet enables, being found on the web  by search engines makes the difference between success and failure. Search engines want to return the most relevant websites on keyword and keyword phrase searches. In order to accomplish this task, search engines utilize “spiders” that visit websites and rank them according to a number of criteria. A highly ranked website will have been designed utilizing “search engine optimization (SEO)” techniques that satisfy these criteria in the best way they can. Three major techniques are:

• Keyword density in page copy
• Properly used meta-tags and internal links
• And critically important, external links from relevant websites

The Circle Sites concept takes search engine optimization to the next logical level. Think of a wheel with a hub, spokes and rim. The hub is your "money site", the site that you have today that fully describes your business in all it’s aspects. Whether you have multiple business units, niche markets, or a variety of product categories, we call this the money site, because this is the center of your business, the hub.

Around the rim of the wheel, Circle Sites are set up as unique, individual sites that focus attention on a single business unit, niche market, or product category.

Lastly, these Circle Sites link together in a specific way that fully supports the "money site" like spokes on the wheel, increasing the "money site" page rank.

There are other benefits.

By utilizing Circle Sites as niche marketing  or product focused sites that stand on their own, visitors will find more targeted, relevant copy without having to spend time searching for this relevant content on the money site. This enhances the user experience. Then the Circle Site delivers the visitor to the most relevant page within the "money site".  The visitor is presented with the call to action, increasing the overall online coversion rate.

If you’re using a Pay Per Click strategy, search engines give higher ranking to ads that deliver the user to a highly relevant landing page, rather than a general home page. By using Circle Sites to target niche markets and vertical products, the landing page for a Pay Per Click ad becomes highly relevant. Therefore, a PPC ad campaign will benefit from a Circle Site suite of website improving the ROI of the ad campaign.