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Being found is the key to website success. The goal of the major search engines is to offer the most relevant results during keyword searches. While niche marketing sites focus on a select number of keyword phrases using strong search engine optimization to increase relevancy by also setting up a pay per click campaign, you can expand that relevancy with many more keyword phrases.
Frequently referred to as Internet Search Marketing, Pay per Click campaigns are simply advertising with one key difference - customers are actively searching for you. While on good natural search copy writing you can be successful on 3-4 keywords, with pay per click you can be found on hundreds of keywords. Your ad appears immediately driving traffic to your website, but you pay only when someone clicks through to your website. This is true Measurable Return on Investment.
In combination with Circle Sites, a focused pay per click campaign utilizing ad groups matched to the niche sites, will accelerate conversion through offering higher relevancy than standard websites.
The primary benefits of Search Marketing include:
- Reach
- Cost
- Timing
- Flexibility
Reach
The three major search engines, Google, Yahoo and MSN reach nearly 90% of Internet users. By using a pay per click campaign, you are advertising on a relevant, real-time distribution system on a massive scale. Ads are distributed across the web. The question is who do you want to reach? Do you want to expand your marketing locally or reach a global audience. With a pay per click program, your can target your opportunity.
Cost
You can control your marketing costs and get started for as little as you want as there is no minimum spend and you choose your own maximum monthly budget.
Choose how much you want to spend per click for every keyword. If you have a keyword you feel you must be found on, you can bid a higher amount on that workd, and less on words that are not as important. This controls not only what you spend, but exactly what you want to spend your marketing dollars on. But most importantly -- Pay only for users who click on your ad!
Timing
What other advertising medium will place your ad the moment when Internet users are searching for your products or services? Pay per click advertising does just that. Anyone considering a purchase of a product or service normally take three steps.
- Gathering information
- The choice is being narrowed
- Finally the buying decision is made
By using both broad and specific keywords, you can deliver your ads at every step of the buying decision.
You reach your audience at the right time with the right message
Flexibility
You can see your ads appear nearly immediately delivering results when you need them. Test and measure, optimize or change your ads as frequently as you want to increase ROI. Pause campaigns when the budget is met. Resume when the time is right. Increase the ad spend seasonally or when you want to run a promotion. Set up as many keywords as you want, no limitation. | 
